Luxury DMC based in Morocco
Alizés Private was established in January 2017 in the vibrant city of Marrakech, Morocco, by Karim Fehry Fassy, who brings over 20 years of experience in the luxury hospitality sector, having worked with prestigious establishments like Royal Mansour Marrakech and Emirates Palace. He partnered with Jalil Madih, a seasoned tourism professional since 1992 and owner of Alizés Travel, to create what is celebrated as Morocco’s first on-site luxury Destination Management Company (DMC). Their goal was to craft journeys that are emotionally fulfilling, sensorially engaging, and profoundly meaningful.
Alizés Private is a niche luxury travel enterprise situated in the heart of Marrakech. Its mission is to transform the concept of Moroccan travel into a narrative of deep emotional storytelling. By fusing custom-designed & bespoke experiences with meticulous personal care, the company excels not only in providing immersive cultural, gastronomic, and natural experiences but also in promoting social responsibility through education and community support. Their distinctive blend of creativity and meticulous attention to detail sets them apart in the luxury travel arena.
The services of Alizés Private reveal Morocco’s hidden gems and cultural marvels, offering a gateway to a world where luxury meets tradition. As Morocco’s first Virtuoso On-Site DMC & a member of Virtuoso’s Ultra-Luxe community, Alizés Private ensure unforgettable experiences, carefully coordinating each aspect to provide authentic and impactful travel from bustling souks markets of Marrakech to the tranquil, sweeping sands of the Sahara.
Brand Ethos & Philosophy
Alizés Private is devoted to creating “scenography’s,” which are carefully curated emotional adventures that are distinctly branded and tailored for each traveller. Each experience is thoughtfully designed to be Emotional, Sensory, Conceptual, Insightful, Participatory, Relational, or an innovative blend of all these elements. Their guiding principle underscores the importance of “attention to detail” and “going the extra mile,” which translates into delivering exceptional service and unparalleled luxury travel experiences in Morocco, experiences that go beyond the conventional travel packages.
The mission of the team at Alizés Private is passionately committed to redefining the essence of luxury travel. In their view, true luxury transcends the conventional markers like flying in business class or staying in an opulent suite. Instead, it embodies a profound, personalized experience that resonates on a deeper level with the traveller. Alizés Private aims to deliver a travel experience that not only meets but surpasses the expectations of discerning travellers’ seeking something beyond the ordinary.
These guiding principles ensure that each Alizés Private journey is not only memorable but also enriching and deeply immersive:
Authenticity stands at the forefront, as they passionately advocate for genuine cultural immersion. This involves encouraging travellers to engage with local communities and partake in experiences that are true to the unique essence of each Moroccan region. These interactions transcend typical tourism, offering a deeper insight into and appreciation for Morocco’s rich cultural mosaic.
Emotional Resonance is another cornerstone, as they meticulously craft journeys that are designed to evoke feelings of wonder, awe, and meaningful connection. From marvelling at the grandeur of the Hassan II Mosque or joining a community celebration, each experience is thoughtfully curated to create a lasting emotional impact.
Personalisation acknowledges the uniqueness of every traveller, with tailored itineraries matching individual preferences and desires. Whether it’s a leisurely exploration of coastal villages or an adventurous hike through rugged landscapes, the experience is crafted to ensure it aligns with personal interests and goals.
Luxury & Sophistication are seamlessly woven into every aspect of the travel experience. With upscale accommodations offering comfort and elegance, stylish transportation ensuring chic journeys, and attentive concierge services catering to every requirement, they elevate travel to an art form. Every element is infused with refined touches, from gourmet dining experiences to access to exclusive events, ensuring that travellers enjoy a truly sophisticated and luxurious adventure.
Through these pillars, Alizés Private not only promise remarkable travel experiences but also embody a commitment to excellence, ensuring that every journey is as unique and inspiring as the travellers themselves.
The Steps to Crafting Your Client’s Journey with Alizés Private
1. Initial Consultation: The journey begins with a consultation via your preferred method—email, phone, or Zoom/Teams. We focus on understanding your client’s travel goals, budget, pace, and interests to align your itinerary with their desires.
2. Itinerary Creation: Leveraging our insider knowledge and connections, the team create a detailed and comprehensive itinerary with storytelling and visual elements.
3. Customisation or Fine Tuning: At this stage, you will have the opportunity to review and adjust the itinerary, including accommodations, activities, and dining, until fully satisfied. You have no obligation to proceed until the plan meets expectations.
4. Smooth Execution: After finalising and booking, your clients will receive a welcome package and airport greeting for a stress-free start. Throughout your journey, you have access to round-the-clock support via a dedicated WhatsApp with your guide and operations team, who are on hand to assist with any questions or adjustments, for a seamless experience.
Social Impact & Community Engagement initiatives are making a significant difference in the Ouirgane region by supporting local Berber communities. One of their remarkable efforts is through the Tamounte Association, where they have constructed a kindergarten. This educational facility is designed to help young children, with a particular focus on girls, to begin their educational journey at an earlier age—specifically from 3½ years old. This early start is crucial in addressing and reducing the high rates of illiteracy and early school dropout that have been prevalent in the area. By offering this chance, they are laying a foundation for lifelong learning and individual development.
Moreover, their Pack for Hope campaign significantly bolsters education in these remote areas. For each confirmed reservation, the initiative donates an outstanding USD 100 to support a child’s school year. This funding not only takes care of necessary educational costs but also paves the way for new prospects and a more promising future. By investing in education, they are aiding individual children and contributing to the broader growth and empowerment of the community. Through these comprehensive efforts, they are driving positive change and leaving a lasting impact on the lives of many.
Testimonials – Clients and industry partners consistently highlight our exceptional capabilities in crafting meticulously planned and truly unique travel itineraries. Our dedication to providing unparalleled experiences is demonstrated by our employment of rigorously vetted guides and flawless coordination, ensuring a seamless journey for every traveller. Our friendly and knowledgeable team consistently surpasses expectations, showcasing not only their expertise but also their dedication to offering a personalized service that feels both sincere and attentive. Our reputation as leaders in the industry is well-earned and continually reinforced by the positive endorsements from those who have travelled with us and experienced firsthand the distinctive and transformative journeys we offer.
The team at Alizés Private are looking forward to crafting a memorable experience for your clients and surpassing both yours and their expectations. We look forward to working with you.
And we can still assist with your clients who are looking for a more boutique experience in Morocco, our team at Alizés Travel can assist those clients whose budget may be a bit smaller yet are still looking for a memorable and rewarding experience visiting Morocco.
Realistic Asia specialises in luxury travel but can also assist with those clients after a boutique 4-star itinerary, & can also assist luxury travel advisors and niche tour operators with groups.
Contact Alizés Private for client proposals via Journeys Representation.
Contact: enquiries@journeysrepresentation.com